Privacy Policy 
          
        Protecting your private information is our priority. This Statement of Privacy applies to www.myLegacyKeeper.com, and Ruf Systems Group, LLC and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Ruf Systems Group, LLC include www.myLegacyKeeper.com and myLegacyKeeper.com. The myLegacyKeeper.com website is a legacy item management and engagement site. By using the myLegacyKeeper.com website, you consent to the data practices described in this statement. 
          
        Collection of your Personal Information 
        In order to better provide you with products and services offered, myLegacyKeeper.com may collect personally identifiable information, such as your: 
          
        -	First and Last Name 
        -	Mailing Address 
        -	E-mail Address 
          
        If you purchase myLegacyKeeper.com's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. 
          
        myLegacyKeeper.com may also collect anonymous demographic information, which is not unique to you, such as your: 
          
        -	Age 
        -	Gender 
          
        Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through comments, captions, or other messages or content that is shared in myLegacyKeeper.com, this information may be collected and used by others. 
          
        We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future. 
          
        Use of your Personal Information 
        myLegacyKeeper.com collects and uses your personal information to operate and deliver the services you have requested. 
          
        myLegacyKeeper.com may also use your personally identifiable information to inform you of other products or services available from myLegacyKeeper.com and its affiliates. 
          
        Sharing Information with Third Parties 
        myLegacyKeeper.com does not sell, rent or lease its customer lists to third parties. 
          
        myLegacyKeeper.com may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. myLegacyKeeper.com may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to myLegacyKeeper.com, and they are required to maintain the confidentiality of your information. 
          
        myLegacyKeeper.com may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on myLegacyKeeper.com or the site; (b) protect and defend the rights or property of myLegacyKeeper.com; and/or (c) act under exigent circumstances to protect the personal safety of users of myLegacyKeeper.com, or the public. 
          
        Tracking User Behavior 
        myLegacyKeeper.com may keep track of the websites and pages our users visit within myLegacyKeeper.com, in order to determine what myLegacyKeeper.com services are the most popular. This data is used to deliver customized content and advertising within myLegacyKeeper.com to customers whose behavior indicates that they are interested in a particular subject area. 
          
        Automatically Collected Information 
        Information about your computer hardware and software may be automatically collected by myLegacyKeeper.com. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the myLegacyKeeper.com website. 
          
        Artificial Intelligence and Machine Learning Models 
        myLegacyKeeper.com may use Artificial Intelligence (AI) and/or Machine Learning (ML) models for personal use.  Any use of information provided by user including media content such as videos, audios, documents, etc. is for user’s personalized use only including the use of any of user’s explicitly authorized guests. No information and/or media content provided by user to myLegacyKeeper.com including any and all information and/or media which may be uploaded or for which assess is provided such as thru a cloud service provider (including Google Workspace APIs) is used to develop, improve, or train generalized/non-personalized AI and/or ML models.
          
        Use of Cookies 
        The myLegacyKeeper.com website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. 
          
        One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize myLegacyKeeper.com pages, or register with myLegacyKeeper.com site or services, a cookie helps myLegacyKeeper.com to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same myLegacyKeeper.com website, the information you previously provided can be retrieved, so you can easily use the myLegacyKeeper.com features that you customized. 
          
        You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the myLegacyKeeper.com services or websites you visit. 
          
        Links 
        This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. 
          
        Security of your Personal Information 
        myLegacyKeeper.com secures your personal information from unauthorized access, use, or disclosure by deploying a number of industry standard policies, procedures, and mechanisms including:
          
        1)	Encryption of data in transit - myLegacyKeeper.com uses TLS (Transport Layer Security) protocol to protect sensitive data in transit.
        2)	Encryption at data at rest – myLegacyKeeper.com uses TDE (Transparent Data Encryption) to encrypt databases, backups, and logs for data at rest,
        3)	Access Controls – myLegacyKeeper.com maintains access controls to limit access to sensitive data only to authorized personnel who have a legitimate need to access it including role based controls.
        4)	Data Minimization – myLegacyKeeper.com collects and retains the minimum amount of personal data necessary for the stated purposes.
        5)	Secure storage platform – myLegacyKeeper.com utilizes top rated third-party cloud service providers which maintain compliance with industry standards and audits including ISO 27001 (Information Security Management), ISO 27018 (Cloud Privacy), SOC1 (System and Organization Controls), SOC2 SOC3, etc.
           
        When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Transport Layer Security (TLS) protocol. 
           
        We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed. 
          
        Right to Deletion 
        Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will: 
        •	Delete your personal information from our records; and 
        •	Direct any service providers to delete your personal information from their records. 
          
        Please note that we may not be able to comply with requests to delete your personal information if it is necessary to: 
        •	Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us; 
        •	Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; 
        •	Debug to identify and repair errors that impair existing intended functionality; 
        •	Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law; 
        •	Comply with the California Electronic Communications Privacy Act; 
        •	Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent; 
        •	Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us; 
        •	Comply with an existing legal obligation; or 
        •	Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information. 
          
        Children Under Thirteen 
        myLegacyKeeper.com does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website. 
          
        E-mail Communications 
        From time to time, myLegacyKeeper.com may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from myLegacyKeeper.com or click on a link therein. 
          
        If you would like to stop receiving marketing or promotional communications via email from myLegacyKeeper.com, you may opt out of such communications by clicking on the Unsubscribe link. 
          
        External Data Storage Sites 
        We may store your data on servers provided by third party hosting vendors with whom we have contracted. 
          
        Changes to this Statement 
        myLegacyKeeper.com reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy. 
          
        Contact Information 
        myLegacyKeeper.com welcomes your questions or comments regarding this Statement of Privacy. If you believe that myLegacyKeeper.com has not adhered to this Statement, please contact myLegacyKeeper.com at: 
          
        Ruf Systems Group, LLC 
        Attn:  myLegacyKeeper.com Privacy Officer
          
        Olathe, Kansas 66062 
          
        Email Address:
          
        Admin@myLegacyKeeper.com 
          

        Effective as of September 25, 2023 
          
        Revision:  V1.4   10/26/2024